If you are looking for an interesting read today, check out www.drewsmarketingminute.com. The author, Drew McLellan, has some excellent thoughts regarding your personal brand. In short, he makes the point that although your personal brand is important, it is HOW you share your brand with the world that makes all the difference.
In the end, building a reputation based on credibility, consistency, and generosity is what it's all about. Which of these areas can you improve upon during the Holiday season?