Brands evolve. Or actually better said, great brands evolve. One of the best of late, of course, is Apple. Apple at the core is a computer company. Like so many others. So why do we buy iphones, ipads, itouches, and other "i" devices from them? Because they evolve their technology, their serves - instead of simply providing computers - they saw needs, evolved and provided the solution. Apple is aware and acts on that awareness.
Sports evolve. I remember when basketball added the 3 pt. line or when we instituted the instant replay to review on field calls. Not to mention off the field/court/course evolution of sports with everything from the way athletes train to inclusion of social media in sport. We can run the gamut of how sports has evolved.
And, in my belief, people should be intentional about evolving as well. Or actually better said, the best people evolve.
So, the first step is believing it is imperative to evolve to be the best. You in?
The second step is identifying the areas we want to evolve. An example of categories are:
Everything!
Or, to be slightly more specific, it is:
- Personally
- Professionally
- Community
- Company
- World
To dive a little deeper, ask yourself a few questions about each of the above (and other) categories:
- What is happening in these areas?
- What isn't happening in these areas?
- What is working well?
- What isn't working well?
- What can we identify as needs and wants in these areas?
- What do we sense as the solution to these needs?
- What will they need tomorrow? Next year? Next 100 years?
- If they are already good, can they get better? If so, how?
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